Business

Hello everyone. This is a page for business people and people that want to learn more about business. I will be talking about Affiliate Marketing for this one so first question. 

What Is Affiliate Marketing? Affiliate marketing is the process by which an affiliate earns a commission for marketing another person’s or company’s products. The affiliate simply searches for a product they enjoy, then promotes that product and earns a piece of the profit from each sale they make. 

The sales are tracked via affiliate links from one website to another. Lets say for en example. You go to a website or a brand and they have a affiliate program. You go there and request to be a affiliate there. What happens next is that you go through a application to see if you are good to go and boom, now you are a affiliate. However this is barely not even the start. What you have to do now share it to people that are interested in buying that product.

Ok so Im gonna break it down step by step now. You see this brand that you think your audience is interested in. could be youtube, facebook or instagram. Y

ou ask for persmission to sell their product and you get a commission for doing that. Could be 5% or even up to 50% some offer 100% if it's really cheap. What happens next is you ask them for their product and they send you an affiliate link. Now this link is very special to you since it is the code that will track the sale back to you. 

Lets say "thisisyourcode.com/username" this is you very own specific affiliate link that you will share to others. And now you refer this code to others. However you can't simply just say "Hej! come buy this new product." You have to create value, that is the most important part about affiliate marketing. You have to create a "why" or a "reason" to why they have to buy it. Find a problem, create a solution and boom there you have your sale. Now then, after you have made a sale from your customers, the brand or website that you promoted are going to track that sale right back to your account and you just made a sale! If you sold a $100 and you have a commission of 40% then you would get $40. 

Thats a lot for a single sale right? If you sold 100 or those, you would get $4000! You some words you have to know are. 

Recurring commission - this means that you would get paid again and again from your brand. If they have a monthly membership and it says recurring commission then you would get a monthly payment from them. 

API

API stands for application programming interface. The API is a set of functions and procedures used by affiliates or advertisers who want to get automated data from Adtraction's system instead of manually signing in and acquire reports. Their API is «talking» to our API.

CPA

May refer to cost per action and cost per acquisition. CPA is a payment model in which affiliates are paid for a specified action. An action can for instance be to generate a lead or a sale.

CPC

Cost per click refers to another payment model according to which advertisers pay their affiliates per received click.

CPL

Cost per lead is closely related to CPA, referring to the specified action of generating a lead.

CPM

The technical term cost per mille refers to cost per thousand impressions. In this case, the advertiser pays a given price per thousand activity.

CPO

Cost per order is the traditional payment model for affiliate marketing. Affiliate marketing is performance based, and the advertiser pays a given commission per order with which an affiliate contributes.

CR

Conversion rate is the percentage that completes a desired action out of the total number of clicks. If your tracking link has had 10.000 clicks and you have had 100 sales, your conversion rate is 1%.

Conversions ÷ clicks = CTR.

CTR

The click through rate shows how often people who see your advertising end up clicking it. If you have 1.000 website visitors to your blog, and 100 click your ad, your CTR is 10%.

Clicks ÷ impressions = CTR.

EPC

Earnings per click is what you earn on average for each unique click sent. If you earn 1.000 and have 10.000 clicks, your EPC will be 0,1.

Earnings ÷ number of unique clicks = EPC.

EPI

Tech alert! EPI, or enhanced publisher information, allows you to create custom parameters behind your tracking link. By using EPI in your tracking links, you can send your own information to Adtraction’s system which will be shown in the Transaction report of your account.

Google Analytics

Google Analytics is a free web analytics tool that generates detailed statistics of your website visitors.

Google Trends

Google Trends is a search trend feature provided by Google. The feature provides information of how frequently a specific term is entered in to Google’s search engine during a given time period.

Google Tag Manager

Google Tag Manager is a tool that allows you to manage and deploy snippets of code or tracking pixels on your website without requiring code modification.

Lead

A contact with the potential of becoming a customer.

LR

Lead rate is the percentage of leads received from the total number of unique clicks. If 1.000 unique clicks have turned in to 10 leads, your LR is 1%.

Leads ÷ number of unique clicks = LR.

Pixel

A tracking pixel is a code snippet that allows the tracking of visitor behavior on a website. When a user visits a website, a pixel is loaded. Tracking pixels let advertisers acquire data for online marketing, web analysis or email marketing.

PPC

Closely related to CPC, PPC stands for pay-per-click, and refers to a model in which advertisers pay a fee for each click on one of their ads.

SEM

Search engine marketing can include search engine optimization, paid ads and other search engine related services.

SEO

Short for search engine optimisation. SEO concerns the process of increasing the quantity and quality of traffic to your website through organic search engine results.

Tracking link

A tracking link, often referred to as affiliate link, is a unique URL to which an affiliate sends an audience for a particular offer.